10 Rules for High-Converting Websites

Most product sites don’t convert. Here’s how to fix it:

1/ Understand your buyer
Before designing, talk to real users. Figure out what they want, what stops them, and what triggers action.

• Talk to 5 signups: “What made you try it?”

• Exit survey: “What’s stopping you?”

• Watch session recordings

• Skim support chats

• Bonus: Buy someone coffee for quick feedback

Example:
Users say: “I just want to send invoices and get paid.”
→ Don’t write: “Smart billing software”
→ Say: “Send your next invoice in under 60 seconds.”

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2/ Nail your homepage structure
Your layout needs:

• Headline: pain point

• Subheadline: curiosity

• CTA: single action

• Visual: product in action

• Body: benefits > features

Example:

• “Hiring is broken.”

• “Our AI recruiter finds top 3 candidates in 24h.”

• “Try it free”

• Demo video

• “Save 10+ hours/week on screening”

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3/ Make value clear above the fold
Most people won’t scroll. Make it obvious.

• What is this?

• Who’s it for?

• Why does it matter?

• What should I do next?

Example:
→ Don’t say: “AI-powered web builder”
→ Say: “Launch your landing page in 60 seconds”

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4/ Focus on outcomes, not features
People don’t want “real-time sync.”
They want fewer meetings, faster work.

Example:
→ Don’t say: “Real-time collaboration”
→ Say: “No more back-and-forth emails. Edit together live.”

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5/ Add proof, early
Trust builds conversion.

Use:

• Logos

• Quotes

• Counters

• Screenshots

• Case studies

Example:
“Trusted by 4,000+ teams at Meta, Notion, and Vercel”

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6/ Remove distractions
Stick to one goal and cut everything else.

• No blog links

• No footer clutter

• No secondary CTAs

Example:
If your goal is “Try for free,” everything should lead there.

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7/ Use better CTA language
Avoid vague buttons. Make CTAs feel easy and specific.

Example:
→ Don’t say: “Start now”
→ Say: “Try for free”

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8/ Design mobile-first
60%+ of traffic is mobile. If it’s clunky, it’s broken.

• Large tap targets

• Sticky CTAs

• Short scroll

• Preview breakpoints

Example:
Desktop: CTA beside video
Mobile: CTA pinned bottom
Preview with Lovable

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9/ Test more than you want to
One version is only one guess.

Example:

• “The fastest invoicing tool for freelancers”
  vs.

• “Send your next invoice in under 60 seconds”
  Ship both with Lovable

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10/ Don’t stop at the CTA
Conversion isn’t the goal. The activation flow right after is.

• Pre-fill content

• Show a 60s walkthrough

• Highlight one key action

Example:
User signs up → edits sample invoice → sends in 1 click

LFG

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