A lot of people think that AI will replace their jobs.
Especially designers and creatives…
But here's the truth:
You will only be replaced if you keep doing what everyone else is doing.
Let me explain:
Back in the day, it was considered impressive to ship fast and beautiful designs.
The skill of a designer was measured by output.
The better the output, the better the product.
Ship and learn fast.
But that will no longer be relevant.
Because you can't compete with AI in terms of speed and execution.
AI will always outrun you.
And even the best designers in the world will be left behind.
For example, Lovable today is already better than most designers when it comes to building something fast.
Good design is no longer good enough.
Your taste is no longer rare.
Being fast is no longer special.
So, what does that mean?
Well, there is only one thing AI cannot compete with:
You being you.
The best designers in the world won’t be the fastest.
Or the most efficient.
They’ll be the ones who care the most about their work.
Because the one thing AI cannot compete with is your heart —
and how much you care when building something.
It’s about that weird idea that makes no logical sense.
That weird interaction that took three extra days to get right.
The moment in your product that makes someone pause and smile.
We don’t need more artifacts.
We need more meaning.
Even when AI helps you make things,
it won’t make them matter.
That’s your job now.
Design the parts algorithms can’t.
Be obsessed with what spreadsheets can’t measure.
Build things people believe in. Not just use.
The biggest advantage you have?
You are human. And your end users are too.
So build something that touches people’s hearts.
The love you put into a product can’t be faked.
It can’t be rushed.
And it can’t, for sure, be scaled by prompt engineering.
So here’s the truth:
AI is not the end of design.
It’s the end of design without meaning.
The real work starts after the AI.