How to build a brand agent with Lovable
I recently built an internal brand agent for Lovable and a lot of people asked how I did it, so here's the exact guide:
1/ Build a brand environment first:
I asked Lovable to create a web app where you can view our logo, colors, typography, and all brand assets. This became the database, a single source of truth for everything brand-related.
Prompt: "Build a minimal brand hub where team members can browse, search, and download logos, colors, typography, and marketing assets. Should feel like a premium internal tool. Think Linear or Notion. Use placeholder assets so we can replace them later."
2/ Add a home page with an AI agent:
I then asked Lovable to build a home page with an AI agent that has access to all of those documents.
Prompt: "Add a new page called Brand Agent - a ChatGPT-like chat interface where I can ask questions about our brand."
3/ Connect AI to the assets:
The agent can now automatically browse those documents - answering questions, finding assets, and guiding anyone on how to use them correctly.
Prompt: "Enable Lovable AI and give the agent access to our brand guidelines. The agent should let users upload a screenshot and tell them if it's on-brand or off-brand with clear reasoning. It should also help find the
right assets when asked."
Example of our internal brand agent:
The whole thing took less than an hour and it’s saving us a lot of time.
Hope this helps and now go build you own brand agent today!!
LFG!



