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Erik at Dilemma Works's avatar

That's not dynamic. That's user-controlled.

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Giac.B's avatar

I’m struggling to understand what’s meant by “dynamic design” here. In the example, users are asked to self-select a category to view a different pricing UI—but that feels more like segmentation than design dynamism.

From a UX perspective, this approach raises red flags:

Why force users to declare “who they are” upfront? On a pricing page (generally a website), most users are either new or returning visitors.

Where does this flow sit in the broader journey? Is this acquisition, conversion, or retention? Without that context, it’s hard to judge whether this interaction helps or hinders.

It feels less like a dynamic design solution and more like a messaging test wrapped in a UI prompt.

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